Milwaukee will be the center of the motorcycle universe over Labor Day weekend, when Harley-Davidson riders and fans gather for the culmination of a year-long celebration of 115 years of riding freedom and the city’s most-iconic brand.
Plans for the Harley-Davidson 115th Anniversary Milwaukee Celebration, which will take place from August 29 to September 2, includes new venues and first-ever motorcycle racing.
“Harley-Davidson is gearing up to celebrate 115 years of the world’s best motorcycles here in Milwaukee,” said Bill Davidson, vice president, Harley-Davidson Museum. “We’re welcoming everyone, motorcycle riders and non-riders alike from around the world, to the birthplace of Harley-Davidson to join in the celebration.”
New for the 115th anniversary in Milwaukee will be motorcycle events throughout the city. For the first time, Harley-Davidson will host beach motorcycle racing on Bradford Beach on the shores of Lake Michigan, as well as sponsoring “Run What You Brung” drag racing, Flat Out Friday flat-track racing and more.
With acres of free outdoor activities all weekend long, the Harley-Davidson Museum will be the epicenter of 115th Anniversary activities in Milwaukee. The Museum will host motorcycle field games, a custom bike show, tattoo artists, live music, local food and more.
“This is an anniversary like no other we have thrown before,” said Heather Malenshek, vice president of marketing. “Come this year and experience the excitement and thrill of motorcycle culture up close in all of its roaring, revved-up glory.”
The celebration will start thousands of miles away on Tuesday, August 21 with "Harley-Davidson Rides Home". Led by Motor Company executives, the Harley-Davidson Rides Home will convoy to Milwaukee, stopping at dealerships and adding more riders along the way.
“The rumble of our Milwaukee 115th Anniversary Celebration will truly be heard across the United States as Harley-Davidson Rides Home launch from the four corners of the country with rides rolling into Milwaukee from Seattle, San Diego, Ft. Lauderdale and Portland, Maine,” added Malenshek.
Fans can begin celebrating the 115th Anniversary today on social media using #HD115. Harley-Davidson is launching a global movement to celebrate freedom by collecting stories from fans around the world. The authors of the best 115 stories will receive a commemorative stainless-steel rivet displayed in a place of honor on the grounds of the Harley-Davidson Museum.
Additionally, one Monday in every month leading up to the anniversary in Milwaukee, Harley-Davidson will hand over the reins of its social media channels to a H-D fan. They’ll share their stories and lead the conversation at #MotorcycleMonday to help extend weekends for all freedom-loving individuals who are part of our community today and for those yet to join. Visit Harley-Davidson on Instagram, Twitter and Facebook to tap into motorcycle culture, read stories from riders and share your own.
A complete list of 115th Anniversary events and activities – including rides home details, Rally-Pack specifics and their exclusive benefits, motorcycle rentals, organized local rides, tour routes, street parties, as well as lodging and camping – is available at H-D.com/115.